The Beatles Finally Join Streaming Movement
Music Mix Daily Staff
It took a while, but Paul, John, George, and Ringo, otherwise known as The Beatles, have finally made their entire catalogue of music available to stream online. And they aren’t just picking one platform to stream on – they’re going all out.
Starting at midnight on December 24th, Apply Music, Deezer, Google Play, Microsoft Groove, Napster/Rhapsody, Amazon Prime Music, Slacker Radio, Spotify and Tidal will be streaming all 13 remastered studio albums from the legendary 60’s rock band, as well as four of their essential collections.
Despite disbanding 45 years ago, The Beatles still remain as relevant as ever, claiming an undying popularity that has penetrated even the new generation of music listeners. Now, those young listeners will be able to develop a love for Beatles’ music using streaming, an increasingly popular option in the digital age.
The big shift from physical CDs and digital downloads to streaming hasn’t been well received by everyone. Artists like Taylor Swift and Adele have resisted making their biggest albums available for stream, while other artists have complained about the low royalty payments from streaming.
Some in the music industry, including Jack Isquith, a senior vice president of Slacker Radio, see a deeper meaning behind The Beatles’ big decision. “How do you look at this from a business perspective and say the other ups and downs over streaming — the Taylor Swift stuff, the Adele stuff — don’t wind up as footnotes in history once you have these 13 [Beatles] albums right down the middle?” he said. “This is an acknowledgment that streaming isn’t just the future; it’s the present.”
Whatever the reason, it seems very likely that in the coming weeks, after everyone has switched on their new digital holiday presents, the number of streaming Beatles songs will soar into the millions.