Swift Takes On Apple, and Wins!
Music Mix Daily Staff
Taylor Swift has already impressed the world with her talent and success, but now we can also officially call her a hero in the music industry! Yesterday, Swift released a blog post titled, “To Apple, Love Taylor”, which expressed her discontent with regard to their new Apple Music free-trial period. According to Swift, she would not be allowing the service to host her new album, 1989, since the company would be paying no royalties to artists like herself (as well as writers and producers, who she also mentions in her falling-out-of-love letter to the business) during the newly offered three-month trial period.
While that might seem a bit like a rich, whiney toddler crying for more money, Taylor herself writes that the letter is not about her and her needs (we all know she’s not at a loss for cash!), but for those independent artists who deserve to be paid for their success – from day one, not day 90! Taylor’s stand is one that is being voiced by independent labels and artists around the world, who seriously rely on the royalties they receive from hosting services like Apple Music. In her own words, Swift states that “three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing.” The good news for those independent artists is that Taylor’s voice is likely to be heard.
And it turns out that Apple listened, because the pressure put on the corporation by her and several independent labels led them to reverse their decision and publicly state that royalties will be given during the trial period! A senior official in Apple Music responded directly to Swift’s blog post, posting the cute, in-kind tweet: “#AppleMusic will pay artists for streaming, even during customer’s free trial period. We hear you @taylorswift13 and indie artists. Love, Apple.”
Now you can listen to your favorite artists, for free, and be sure that they will get the compensation they deserve. Thanks, Taylor for bringing this cause to the public eye, and thanks, Apple for listening!